How to Rebuild Your Brand for a Career Pivot (Sneak Peek from the Career Pivot Playbook)
If your resume feels stuck in yesterday, focused on what you used to do instead of where you’re going, you’re not imagining things. That’s because resumes were originally designed to document your work history.
In today’s market, that approach falls flat. Employers aren’t hiring based on where you’ve been. They’re hiring based on the problems you can solve next.
That’s why rebuilding your brand is essential for a successful pivot.
Your brand is more than your resume. It’s the story you tell across LinkedIn, in interviews, and in everyday networking conversations. If you want people to see you as a fit for your next chapter, you need to shape that story intentionally.
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Step 1: Make the Mindset Shift
You’re not a job seeker waiting to be chosen. You are a solution to a business problem.
That one shift changes how you write your LinkedIn headline, how you frame your bullets, and how you introduce yourself.
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Step 2: Reframe Your Resume as a Brand Asset
A pivot resume isn’t a career diary, it’s a pitch deck for your future. Focus on:
- Results over responsibilities
- Transferable skills over old titles
- Simplified, relevant language over industry jargon
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Step 3: Point LinkedIn Toward Your Future
LinkedIn is your digital handshake. Your headline and About section should make it clear who you help, how you help them, and where you’re going, not just where you’ve been.
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Step 4: Build a Simple Pivot Pitch
You’ll need one clear sentence you can use in interviews and networking:
“I help [who] solve [what problem] through [strength]. I come from [industry], where I [delivered result], and now I’m applying that in [target field].”
This Is Just a Sneak Peek.
What you’ve read here is only a fraction of the process. The Career Pivot Playbook walks you step by step through:
- Resume formulas and templates
- LinkedIn headline builders
- Pivot pitch scripts
- A brand audit checklist
- Visibility strategies for your new lane
And here’s the best part: you don’t have to do it alone.
Choose the Right Membership for You
If you want focused help on pivoting, start with the Playbook. If you want the entire job search system, go all in with Full DIY.
Ready to Relaunch Your Career?
Your next chapter won’t wait. Make sure your brand is ready for it.
Career pivot playbook
- The full Career Pivot Playbook (50+ pages of strategies, templates, and checklists)
- Live career coaching through weekly office hours
- Community support so you stay accountable
DIY Membership
- Everything in the Pivot Membership, plus:
- Resume Toolkit
- Interview Toolkit
- Online Profile Toolkit
- Job Search Strategy Toolkit
- Networking Toolkit
- Career Pivot Playbook
- Career Wayfinder
- All Future Toolkits